Objective: To sell your house at the best possible price, with the best possible terms and at the shortest practical time. Initial Marketing Campaign: Internet advertising: 82% of prospective buyers search the internet prior to speaking with a real estate agent. • Property listed on the Multiple Listing Service • Property listed on TheMLS.com • Property advertised on the RodeoRE.com • Property advertised on L.A.Times.com • Property advertised on almalramirez.com • Property advertised on Realtor.com • Property advertised on WorldProperties.com • Displayed, when applicable, OpenHouse.com • Virtual tour and additional photos added to MLS and Web sites o Videographer – will guide the recording of the Virtual Tour o Photography – will direct the photography Print Advertising: • Descriptive text written for various advertisements and brochures • YOUR HOME APPEARS EVERY WEEK UNTIL IT’S SOLD IN THE LOS ANGELES TIMES HOME SECTION • Picture advertisement in Open Homes section of Los Angeles Times Other Marketing: • Full color brochure available for distribution • Marketing flyer delivered to mail boxes to real estate agents throughout the San Fernando Valley and Westside promoting the property and upcoming open houses • Rodeo Realty sign placed in front of property (seller permitting) • Personalized emails delivered to local agents informing them about the property and the upcoming Open Houses • Personal calls and emails made to agents telling them of the upcoming listing • Regular announcements of your property at the Rodeo Realty office meetings • Direct mail “Just Listed” postcards sent to at least 500 homes in the surrounding area Open Houses: • Sunday Open House 1PM-4PM or 2PM-5PM o Extensive directional signage throughout neighborhood o Advertised on Rodeo Realty “Open House” page of Los Angeles Times o Directed emails to agents announcing the Open House o Every prospective buyer greeted and signed in o Open House advertised in Multiple Listing Service o Follow-up calls on Monday to interested buyers who attended Open House • Broker Caravan – Tuesdays and/or Fridays 11AM-2PM o Announce property on Wednesday meeting at Rodeo Realty Sherman Oaks office o Broker Caravan advertised in Multiple Listing Service o Directed emails to agents announcing the Open House o Follow-up calls to agents who attended Broker’s Caravan In general throughout listing period: • All calls from interested brokers and principals returned promptly • All interested parties taken seriously and treated accordingly • Constant verbal promotion of the property to other agents • Constant verbal promotion to buyers • Consistent update regarding the marketing and interest in the property • Regular updates of market activity • Relentless protection of your negotiating position Documents explained, reviewed and completed with you: • Agency Relationships Disclosure • Transfer Disclosure • Rodeo Realty Affiliated Services Disclosure • Seller Inspection Advisory • Rodeo Realty Addendum • Earthquake Hazards Disclosure • Gas Shut Off Valve/Low Flow Toilet Ordinance Disclosure • Insurance Claim Disclosure • Lead Based Paint Disclosure • Mold Disclosure • Disclosure and Consent for Representing More than One Buyer/Seller • Seller Statutory Disclosure • Statewide Buyer and Seller Advisory • Water Heater & Smoke Detector Requirement Disclosure • Seller Property Questionnaire Upon receiving an offer(s): • Will step through the purchase contract with you the Seller • Will contact Buyer’s loan broker (if warranted) • Will draft counter-offers carefully to protect you • All pertinent disclosures and reports delivered to Buyer upon acceptance of offer or with counter-offer • Multiple offers supervised by office management Reports/Policies ordered: • Title Report (reviewed upon arrival) o Informs of any liens against the property, recorded easements, legal title and other important information • Natural Hazards Report (reviewed upon arrival) o Indicates if home is in an officially designated Earthquake, Flood, Liquefaction, High Fire Hazard zone or other environmental hazard zones designated by the State of California • Pest Control Report o Indicates termite infestation and dry rot issues on property Appointments made for the following: Will be on site for the following: • Pest Control Inspection • Regulatory Compliance Inspection o To certify that property is in compliance with mandatory water conservation and safety regulations • Buyer’s property Inspection • Appraiser During Escrow and Close: • Will review escrow instructions • Will be in contact with Buyer’s loan broker to ensure deadlines are met according to the purchase agreement • Will ensure that all legal required documents are completed • Will coordinate with selling broker and be present for buyer’s final walk through of the property • Will coordinate with buyer’s broker of delivery of all keys and garage door clickers upon confirmation of the recorded escrow WILL ALWAYS BE AVAILABLE FOR ANY FUTURE REAL ESTATE NEEDS FOR YOU OR SOMEONE YOU KNOW!