The Market Value of Your Home is determined in several ways


The Market Value of Your Home IS NOT:
 What you have in it
 What you need out of it
 What it is appraised for
 What you heard your neighbor’s house sold for
 What the tax office says it’s worth
 What it is insured for
 Based on memories and treasures
 Based on prices of homes where you are moving

The True Market Value of Your Home IS:
 What a buyer is willing to pay for the property today!
 Based on today’s market
 Based on today’s competition
 Based on today’s financing
 Based on today’s economic condition
 Based on location
 Based on normal marketing time

As a Seller You Control:
 The price you ask
 The condition of the property
 Access to the property

As a Seller You DO NOT Control:
 Marketing conditions
 The motivation of the competition
 Value

Warning Signs:
 Agent elimination – if agents are not previewing, or if they are previewing but do not show it, they are eliminating your property
 Buyer elimination – if your home is being shown with no results, buyers are finding better properties in your price range
 In either case, this is an indication that your home is not priced at the current market value

REMEMBER: PRICE OVERCOMES ALL OBJECTIONS!